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Global Shopping Festival 2020

Huahui Audio 2020-12-30

Double 11 Shopping Carnival, which refers to the online sales promotion on November 11 each year, originated from the promotion event held by Tmall (formerly known as Taobao Mall, founded by Jack Ma) on November 11, 2009. As the world's largest On-line Shopping Carnival,  this is the 12th Double 11 Shopping Carnival, as of November 11, 00:30, the real-time turnover of Tmall Double 11 Shopping Carnival Season exceeded 372.3 billion.

 

Make a difference this year, the first wave of the shopping festival’s consumption peak came on November 1st -3rd. At 19:30 on the evening of October 31, Tmall, in conjunction with Hunan Satellite TV, held the Tmall Double 11 Opening Live Event with the theme of "We Stand by You", inviting Taobao's five top streamers and a host of artists to join in. In the form of "Live Streaming", the combination of the TV entertainment and the e-commerce consumption built a diversified and completely live streaming ecosystem on the stage , can be called Tmall Live City.

 

Audience can be in time for the special offers as well as enjoying the show on the screens, the big one and the small one, no matter what, nothing would be missed.

 

The design of screen-to-screen interaction is the first of its kind in China and even in the world. It is an unprecedented challenge in terms of technical innovation: cooperation of more than 600 members, adaptable adjustment of camera positions, the perfect design of the lighting and the effect of the 3,400 square meters, ect. Hunan TV has achieved the best.

 

To perform the best result of the main stage and the live streaming studio, the site was structurally designed in a three-layer steel frame, with 17 live streaming studios and auditoriums surrounding the stage, allowing the sound field of the venue expands to at least 5,000 square meters.

In this huge space, the main system was composed of two arrays of K1 and K2, each having six K1s and four K2s, providing clear and powerful output. With their great long throw, the system ensured precise coverage of the audience. Wherever live streaming studios or the auditoriums, the energy could be fully delivered. Twelve SB28 subs were for LF extension, with extra four Kudos as the fill system, completely made the sound everywhere in the venue.

 

In such a competitive marketing as the Double 11 Shopping Carnival, Hunan TV’s Tmall Double 11 Opening Live Event created a multi-dimensional, perspective and collision feast for all people in a unique way, and on the night of the event, the heat of related topics spread throughout the social networks. Of course, the success of it cannot be achieved without the support of the equipment, whether it is Hunan TV or L-Acoustics, they all highlight their strong brand power through this event.