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Shanghai Broadcasting Arts Center: The First Installation Application with L-ISA Combined with BlackTrax in China

Huahui Audio 2021-09-17

On May 24, the opening ceremony of Shanghai Broadcasting Arts Center kicked off in the Immersive MPH of Shanghai Media Group (SMG) Music Cloud Center, attracting a large number of guests to visit and experience with a wonderful 5D immersive musical show.

 

Shanghai Broadcasting Art Center is a place of fashion, vitality and creativity. "Shanghai Broadcast Art Center plays an important role to drive the 'New Broadcast' to explore the road of media integration and transformation. Mr. Song Jiongming, the president of SMG said at the ceremony, “This is another important strategy as well as the significant system to promote the integration, development and transformation of Shanghai Broadcast industry.”

 

The newly completed Shanghai Broadcasting Art Center includes a sunken art plaza, a live network AV studio, an immersive theater, a new broadcasting creative space and other functional spaces. The 5D immersive theater (Music Cloud Center MPH), bring the music, technology and art integreted, providing the audience a new immersive art experience.

 

Usually stereo is used in traditional performances, and it has become a ??. However, in many cases, the audience would misjudge the location of the sound, which means "separation" exits between the audience's vision and audition, making it difficult to access a fully immersive artistic experience.

 

L-Acoustics has been in pursuit of providing a better experience for audience and helping artists to get more natural, more realistic, more detailed, more high-definition sound. And L-ISA was born, breaking the idea of traditional sound reinforcement.

 

There is L-ISA atmos immersive system of 14.1.4, composed of L-Acoustics A10 and X8 speakers, deployed in the Music Cloud Center MPH. Combined with BlackTrax real-time tracking technology, the function of positioning and tracking for lighting, video and sound can be achieved, the three is highly integreted together, creating a space of arti making and immersive experience with full of possibilities.

 

L-ISA's powerful real-time mixing function is like a "treasure chest" for artists, which can make everything possible and give more vitality to art creation. Audience can immerse in the show with the interaction between the performers and sound and media, which can arise the desire to paricipate. This is also a brand new starting point for the transformation of media integration of "New Broadcasting".

 

This is the first installation application with L-ISA combined with BlackTrax in China. As age advances, the requirement for technology, innovation and art increasing, there must be more possibilities in the near future.